kenyatta

The New isn’t dying. But being The New, it’s just not doing the same thing it was doing 5 years ago. (Four years ago, I was shooting gif street, nightlife, and portrait photography. Now Viacom and Calvin Klein do that.)


I see lots of cultural pioneers struggle with this, sitting idly and resentfully by while others make fortunes pipelining oil they prospected, then complaining once all the oil is gone.


This meme cycle occurs with music, clubs, visuals, fashion, personal relationships, philosophies, and, yes, it didn’t suddenly become LESS potent now that there happens to be a giant electronic meme cyclotron called the Internet.


This is a force of nature. It doesn’t mean revolutions all fail; this is, in fact, the means by which cultural evolution actually occurs. You can try to fight it, like stubbornly resisting evacuation warnings before a hurricane, or you can grab a surf board and make some waves.


It’s a life cycle. As fringe cultural memes (proper, as opposed to “image macros” subgenus) develop that prove to “have legs”, they cycle in whatever direction will help them copy most, which tends to eventually mean businesses. (Actually first the memes harvest attention, which they then trade to businesses for resources, stability, and deliberate strategic brainpower.) Once it’s mainstreamed, its prime value has been not depleted, but commoditized. It’s now the taken-for-granted foundation on which new fringe/mutant memes will grow. And there ARE new fringe memes growing online. But most of the institutions and people who cared about the old fringe memes moved over to the mainstream along with the memes they were attached to, rather than following The New. And so it appears to them that “hip-hop is dead” / “punk is dead” / “rock and roll is dead” / etc.


This question is kind of the Meme equivalent of “If man descended from apes, why are there still apes?”


The New isn’t dying. But being The New, it’s just not doing the same thing it was doing 5 years ago. (Four years ago, I was shooting gif street, nightlife, and portrait photography. Now Viacom and Calvin Klein do that.)


I see lots of cultural pioneers struggle with this, sitting idly and resentfully by while others make fortunes pipelining oil they prospected, then complaining once all the oil is gone.


This meme cycle occurs with music, clubs, visuals, fashion, personal relationships, philosophies, and, yes, it didn’t suddenly become LESS potent now that there happens to be a giant electronic meme cyclotron called the Internet.


This is a force of nature. It doesn’t mean revolutions all fail; this is, in fact, the means by which cultural evolution actually occurs. You can try to fight it, like stubbornly resisting evacuation warnings before a hurricane, or you can grab a surf board and make some waves.

Ultimately, the question is in which memes you use to define yourself: Are you affiliated with whatever particular memes were new when you came of age, or are you affiliated with new memes and their creation in general?

RONEN V adding to the conversation of No memes no mo?
  1. libawr reblogged this from kenyatta
  2. sbenthall reblogged this from ronenv-post
  3. kenyatta reblogged this from continuants
  4. jkalin reblogged this from kenyatta
  5. mexicanreject reblogged this from chrismenning
  6. msg reblogged this from kenyatta
  7. sgtbarnes reblogged this from fourofthem
  8. 4chanisbetter-than reblogged this from magnificentshibe
  9. hobgoblinsandpeachfuzz reblogged this from jaybushman
  10. jaybushman reblogged this from meganwest
  11. helloimuguubroniqueisprettycool reblogged this from gifthorsedentistry