According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. Mac revenue market share in the “premium” price segment was 91 percent, up from 88 percent in May.

(via David Chartier)

Thanks marco : for shining light on this hype

This sounds impressive, but there’s a small problem: as far as I can tell, these numbers are for sales at retail. This rules out nearly every computer purchased by businesses, creative professionals, and gamers — all likely to have higher and more expensive requirements than the average home buyer — since such sales tend to be made through the manufacturers’ websites and direct sales representatives.

What this means, effectively, is that there are very few PCs sold for more than $1000 at Best Buy, Costco, and Wal-Mart, which isn’t really groundbreaking news.