We are so eager to conform to the collective, to fit our little lives into the arc of history, that we end up misleading ourselves. Consider an investigation of flashbulb memories from September 11, 2001. A few days after the tragic attacks, a team of psychologists led by William Hirst and Elizabeth Phelps began interviewing people about their personal experiences. In the years since, the researchers have tracked the steady decay of these personal stories. They’ve shown, for instance, that subjects have dramatically changed their recollection of how they first learned about the attacks. After one year, 37 percent of the details in their original story had changed. By 2004, that number was approaching 50 percent. The scientists have just begun analyzing their ten year follow-up data, but it will almost certainly show that the majority of details from that day are now inventions. Our 9/11 tales are almost certainly better – more entertaining, more dramatic, more reflective of that awful day – but those improvements have come at the expense of the truth. Stories make sense. Life usually doesn’t.
How Friends Ruin Memory: The Social Conformity Effect | Wired Science | Wired.com (via infoneer-pulse)
This is the kinda data that will change the way we interact with each other the world.
(via journo-geekery)
