My friend and colleague Amit Gupta is fighting off leukemia and the twittersphere is lighting up with expressions of support.

But the support he really needs is for you to get a Q-tip, stick it in your cheek and mail it back. The process is free and you can sign up right here.

The extraordinary thing about marketing is that a million people might see something or hear something or be sold something and only a thousand will actually take action. Even if it’s free.

When you look at the long odds on marrow donation, it feels like a bit of a sweepstakes, but backwards. It’s easy to fix if we just get everyone (regardless of ethnicity) to register.

How about if we gamify it? Here’s the deal: if you are a match for Amit and the marrow donation happens, I’ll profile you or the project of your choice on the blog and send you a check for $10,000 for you or the charity of your choice. Winner take all, no purchase necessary, void where prohibited… (Even if you don’t win, if you swab we all win).

If I can be so bold as to suggest a hashtag: #IswabbedforAmit

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I dont have the same following as Seth Godin but I will definitely match his offer. 

 if you are a match for Amit and the marrow donation happens, I’ll profile you or the project of your choice on the blog and send you a check for $10,000 for you or the charity of your choice. Winner take all, no purchase necessary, void where prohibited…

UPDATE:

I too was unaware of the statute and plan to distribute the money the same way Seth will. I’m hopeful that raising awareness of the unfortunate situation that Amit and others like him encourages people to take 5 minutes to join the bone marrow registry.

With that said: 

You win the prize if you’re the first certified match, but donating is completely up to you. It takes a year for records to be released, but I’m good for it. If this still doesn’t pass muster, the prize goes to charity. And of course, this is an offer from me, not endorsed by any agency or organization, etc.]

  1. hypnotherapy-training reblogged this from msg
  2. dennisdemori reblogged this from jayparkinsonmd
  3. petermag reblogged this from cranquis and added:
    It takes a second. DO IT!
  4. myfantasiesandfetishes reblogged this from kinkemt
  5. reactivepupils reblogged this from cranquis
  6. noraleah reblogged this from jayparkinsonmd and added:
    M. and I have been talking about this campaign all week. We met Amit at a super-fun Photojojo Food Safari thing years...
  7. socialsaywhat reblogged this from msg
  8. kinkemt reblogged this from cranquis and added:
    I’ve been in the marrow registry for almost ten years now. Its SO easy to register now (when I did it they required a...
  9. aaroque95 reblogged this from cranquis
  10. gbattle said: i support this message.
  11. kerryingon reblogged this from ronenreblogs and added:
    Amazing. This is a beautiful outpouring of generosity. I don’t know Amit but I know he is an incredible support team.
  12. justother reblogged this from cranquis and added:
    Reblogging again. Signal boost time. Let’s keep this going.
  13. eldritchdangs reblogged this from cranquis
  14. sosungjackskellington reblogged this from cranquis
  15. muchadoaboutannie reblogged this from cranquis
  16. cranquis reblogged this from thuc and added:
    HOLY COW. Ok, so I reblogged the original post about this yesterday, but now it’s become much more interesting, what...
  17. nuzz reblogged this from msg
  18. schlomo reblogged this from msg
  19. ronenreblogs reblogged this from wintercheck and added:
    Let’s make this happen, people.